A human-centred approach that enables social impact

Hi, I’m Vash

Vash Ebbadi-Cook (he/they) MPH, CQPA

Founder & Principal Consultant

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Hi, I’m Vash Ebbadi-Cook (he/they)! I am a settler, immigrant, and refugee born in Iran and raised in Toronto, the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee, and the Wendat peoples. I now live in Prince George, BC, on the traditional and unceded territory of the Lheidli T'enneh.

My journey working across several areas of healthcare and social services has given me a unique perspective on improving systems. I began my career in clinical care as a ward clerk in the transplant unit and have since held roles spanning clinical research, facilities planning, research governance, population and public health, and workforce sustainability. Most recently, I served as an executive leader, overseeing health workforce innovation, quality improvement, and cultural safety initiatives to address systemic inequities.

With nearly two decades of experience, I bring expertise in strategic planning, culturally safe program design, quality improvement, and fostering cross-sectoral partnerships. My approach is deeply rooted in collaboration and the belief that sustainable solutions come from empowering organizations to align their work with their values and the communities they serve.

Through Endura Consulting, I now focus on supporting organizations to drive meaningful, systemic change by designing strategies that advance health, wellbeing and social equity, innovation, and measurable improvements.

Hi, I’m Amy

Amy Blanding (she/her) MEd, BA

Lead Consultant & Facilitator

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My name is Amy Blanding (she/her). I am a queer, disabled immigrant and settler living on stolen Lheidli T’enneh territory, also known as Prince George, British Columbia. I am committed to working across systems and in partnership with diverse teams and communities to find innovative solutions to complex problems and co-create transformational change. I have worked for the better part of two decades across the education, healthcare, and social purpose space, and am known for my engaging, and anti-oppressive approach to leadership, educational and organizational development, facilitation, strategic planning, program innovation, and team management. I have an academic and vocational background in Human Resources, Healthcare, Politics and Foreign Policy, Social Justice and Equity, Food Sovereignty and Permaculture, Education, and Multidisciplinary Leadership.

Endura Consulting helps steward a culture of learning and growth, grounded in data-informed decision making and the end-user’s lived experience. We see through complexity, to find innovative solutions that transform systems, all the while keeping people at the centre. Working with Endura Consulting will motivate you to look past traditional approaches to healthcare to what is truly possible and necessary at this critical juncture.

The Endura Approach

Let’s begin with your idea.

Every great solution starts with a spark of insight. At Endura Consulting, we believe that the best ideas often come from within your organization, and our role is to help bring them to life. We aim to empower your team to co-design and implement changes that address complex challenges and advance whole-system excellence. Through collaborative facilitation, tailored strategies, and evidence- and data-informed methods, I support you in uncovering innovative solutions and driving sustainable quality improvements.

Let’s ground work in your why.

True transformation begins with understanding your purpose. At Endura Consulting, we help organizations connect their improvement efforts to their deeper 'why'—aligning strategies with core values and long-term priorities. By fostering clarity and purpose-driven decision-making, Endura Consulting supports you in designing initiatives that not only achieve measurable results but also resonate with your mission and inspire your team. Together, we ensure that every step forward is firmly rooted in what matters most to your organization and the communities you serve.

Let’s improve systems for all.

Integrating anti-racism, anti-oppression, and trauma-informed practices throughout the design, implementation, and evaluation of programs and projects ensures that your goals and outcomes always have equitable, quality care and services at their heart. Endura Consulting assesses intersectionality of age, income, race, gender identity, ability, and other identities when tackling wicked problems. By prioritizing equity in every step, we help organizations uncover gaps, generate innovative solutions, and deliver measurable outcomes that enhance social impact for all.